MI.Business.Console

for Promomed

Update: 22.10.2024

Last week: 41 week 2024 (07.10.2024 - 13.10.2024)

Last full month: September 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 623	6.9%	13.9%	0.1	17 230 780	2.3%	8.7%	-0.2	5.7%
MoM	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
YTD	311 607	23.4%	12.0%	3.1	640 446 211	35.0%	9.4%	2	-9.0%
MAT	399 935	25.7%	11.5%	2.7	822 892 193	38.9%	9.2%	1.8	-3.6%
BRAINMAX
WoW	2 562	3.7%	100.0%	0	8 790 651	3.6%	100.0%	0	3.7%
MoM	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
YTD	54 261	64.6%	100.0%	0	190 965 402	69.7%	100.0%	0	64.6%
MAT	67 939	72.3%	100.0%	0	239 431 162	79.8%	100.0%	0	72.3%
GOLDLINE PLUS
WoW	14 512	0.5%	45.9%	-0.4	45 123 106	0.7%	37.4%	-0.5	1.2%
MoM	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
YTD	670 730	-5.1%	45.1%	0.4	2 107 224 124	-3.0%	36.9%	-2.8	-6.0%
MAT	833 268	-1.6%	45.3%	0.5	2 627 070 535	2.0%	37.4%	-2.4	-2.6%
MIGRENIUM
WoW	8 900	-5.7%	0.4%	0	3 031 269	-5.6%	0.5%	-0.1	4.0%
MoM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
YTD	467 873	-10.3%	0.5%	-0.1	147 236 827	52.7%	0.7%	0.2	6.6%
MAT	587 748	-10.0%	0.5%	-0.1	173 474 390	44.5%	0.6%	0.1	10.2%
MODELAX-N
WoW	25 835	-3.2%	19.4%	-1.7	12 308 647	-2.2%	12.7%	-1.1	5.5%
MoM	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
YTD	1 162 507	29.8%	22.3%	3.5	509 979 656	79.0%	14.4%	4	9.1%
MAT	1 434 581	38.6%	21.4%	3.8	607 930 356	83.1%	13.5%	3.7	13.7%
REDUXIN
WoW	10 343	3.8%	32.7%	0.8	54 125 163	4.7%	44.9%	1.1	1.2%
MoM	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
YTD	487 736	-7.5%	32.8%	-0.5	2 592 724 823	11.9%	45.4%	3.1	-6.0%
MAT	598 176	-5.1%	32.5%	-0.9	3 148 612 821	15.5%	44.8%	2.7	-2.6%
REDUXIN FORTE
WoW	3 038	-5.7%	9.6%	-0.7	12 846 793	-4.9%	10.7%	-0.8	1.2%
MoM	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
YTD	134 532	1.2%	9.1%	0.6	579 526 116	12.5%	10.2%	0.7	-6.0%
MAT	167 582	6.0%	9.1%	0.7	718 087 046	17.6%	10.2%	0.8	-2.6%
SALVISAR
WoW	12 532	15.5%	1.6%	0.2	5 460 669	17.3%	1.4%	0.2	3.5%
MoM	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%
YTD	415 464	5.5%	1.4%	0.1	171 179 658	32.3%	1.2%	0.2	-2.3%
MAT	520 115	-4.3%	1.3%	-0.1	205 550 491	13.3%	1.2%	0	1.5%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	311 607	23.4%	12.0%	3.1	640 446 211	35.0%	9.4%	2	-9.0%
BRAINMAX	54 261	64.6%	100.0%	0	190 965 402	69.7%	100.0%	0	64.6%
GOLDLINE PLUS	670 730	-5.1%	45.1%	0.4	2 107 224 124	-3.0%	36.9%	-2.8	-6.0%
MIGRENIUM	467 873	-10.3%	0.5%	-0.1	147 236 827	52.7%	0.7%	0.2	6.6%
MODELAX-N	1 162 507	29.8%	22.3%	3.5	509 979 656	79.0%	14.4%	4	9.1%
REDUXIN CAPS	487 736	-7.5%	32.8%	-0.5	2 592 724 823	11.9%	45.4%	3.1	-6.0%
REDUXIN FORTE	134 532	1.2%	9.1%	0.6	579 526 116	12.5%	10.2%	0.7	-6.0%
SALVISAR	415 464	5.5%	1.4%	0.1	171 179 658	32.3%	1.2%	0.2	-2.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	399 935	25.7%	11.5%	2.7	822 892 193	38.9%	9.2%	1.8	-3.6%
BRAINMAX	67 939	72.3%	100.0%	0	239 431 162	79.8%	100.0%	0	72.3%
GOLDLINE PLUS	833 268	-1.6%	45.3%	0.5	2 627 070 535	2.0%	37.4%	-2.4	-2.6%
MIGRENIUM	587 748	-10.0%	0.5%	-0.1	173 474 390	44.5%	0.6%	0.1	10.2%
MODELAX-N	1 434 581	38.6%	21.4%	3.8	607 930 356	83.1%	13.5%	3.7	13.7%
REDUXIN CAPS	598 176	-5.1%	32.5%	-0.9	3 148 612 821	15.5%	44.8%	2.7	-2.6%
REDUXIN FORTE	167 582	6.0%	9.1%	0.7	718 087 046	17.6%	10.2%	0.8	-2.6%
SALVISAR	520 115	-4.3%	1.3%	-0.1	205 550 491	13.3%	1.2%	0	1.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 623	6.9%	13.9%	0.1	17 230 780	2.3%	8.7%	-0.2	5.7%
BRAINMAX	2 562	3.7%	100.0%	0	8 790 651	3.6%	100.0%	0	3.7%
GOLDLINE PLUS	14 512	0.5%	45.9%	-0.4	45 123 106	0.7%	37.4%	-0.5	1.2%
MIGRENIUM	8 900	-5.7%	0.4%	0	3 031 269	-5.6%	0.5%	-0.1	4.0%
MODELAX-N	25 835	-3.2%	19.4%	-1.7	12 308 647	-2.2%	12.7%	-1.1	5.5%
REDUXIN CAPS	10 343	3.8%	32.7%	0.8	54 125 163	4.7%	44.9%	1.1	1.2%
REDUXIN FORTE	3 038	-5.7%	9.6%	-0.7	12 846 793	-4.9%	10.7%	-0.8	1.2%
SALVISAR	12 532	15.5%	1.6%	0.2	5 460 669	17.3%	1.4%	0.2	3.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
BRAINMAX	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
GOLDLINE PLUS	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
MIGRENIUM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
MODELAX-N	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
REDUXIN CAPS	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
REDUXIN FORTE	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
SALVISAR	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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