for Promomed

Update: 22.10.2024

Last week: 41 week 2024 (07.10.2024 - 13.10.2024)

Last full month: September 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 623 6.9% 13.9% 0.1 17 230 780 2.3% 8.7% -0.2 5.7%
MoM 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
YTD 311 607 23.4% 12.0% 3.1 640 446 211 35.0% 9.4% 2 -9.0%
MAT 399 935 25.7% 11.5% 2.7 822 892 193 38.9% 9.2% 1.8 -3.6%
BRAINMAX
WoW 2 562 3.7% 100.0% 0 8 790 651 3.6% 100.0% 0 3.7%
MoM 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
YTD 54 261 64.6% 100.0% 0 190 965 402 69.7% 100.0% 0 64.6%
MAT 67 939 72.3% 100.0% 0 239 431 162 79.8% 100.0% 0 72.3%
GOLDLINE PLUS
WoW 14 512 0.5% 45.9% -0.4 45 123 106 0.7% 37.4% -0.5 1.2%
MoM 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
YTD 670 730 -5.1% 45.1% 0.4 2 107 224 124 -3.0% 36.9% -2.8 -6.0%
MAT 833 268 -1.6% 45.3% 0.5 2 627 070 535 2.0% 37.4% -2.4 -2.6%
MIGRENIUM
WoW 8 900 -5.7% 0.4% 0 3 031 269 -5.6% 0.5% -0.1 4.0%
MoM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
YTD 467 873 -10.3% 0.5% -0.1 147 236 827 52.7% 0.7% 0.2 6.6%
MAT 587 748 -10.0% 0.5% -0.1 173 474 390 44.5% 0.6% 0.1 10.2%
MODELAX-N
WoW 25 835 -3.2% 19.4% -1.7 12 308 647 -2.2% 12.7% -1.1 5.5%
MoM 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
YTD 1 162 507 29.8% 22.3% 3.5 509 979 656 79.0% 14.4% 4 9.1%
MAT 1 434 581 38.6% 21.4% 3.8 607 930 356 83.1% 13.5% 3.7 13.7%
REDUXIN
WoW 10 343 3.8% 32.7% 0.8 54 125 163 4.7% 44.9% 1.1 1.2%
MoM 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
YTD 487 736 -7.5% 32.8% -0.5 2 592 724 823 11.9% 45.4% 3.1 -6.0%
MAT 598 176 -5.1% 32.5% -0.9 3 148 612 821 15.5% 44.8% 2.7 -2.6%
REDUXIN FORTE
WoW 3 038 -5.7% 9.6% -0.7 12 846 793 -4.9% 10.7% -0.8 1.2%
MoM 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
YTD 134 532 1.2% 9.1% 0.6 579 526 116 12.5% 10.2% 0.7 -6.0%
MAT 167 582 6.0% 9.1% 0.7 718 087 046 17.6% 10.2% 0.8 -2.6%
SALVISAR
WoW 12 532 15.5% 1.6% 0.2 5 460 669 17.3% 1.4% 0.2 3.5%
MoM 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%
YTD 415 464 5.5% 1.4% 0.1 171 179 658 32.3% 1.2% 0.2 -2.3%
MAT 520 115 -4.3% 1.3% -0.1 205 550 491 13.3% 1.2% 0 1.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 311 607 23.4% 12.0% 3.1 640 446 211 35.0% 9.4% 2 -9.0%
BRAINMAX 54 261 64.6% 100.0% 0 190 965 402 69.7% 100.0% 0 64.6%
GOLDLINE PLUS 670 730 -5.1% 45.1% 0.4 2 107 224 124 -3.0% 36.9% -2.8 -6.0%
MIGRENIUM 467 873 -10.3% 0.5% -0.1 147 236 827 52.7% 0.7% 0.2 6.6%
MODELAX-N 1 162 507 29.8% 22.3% 3.5 509 979 656 79.0% 14.4% 4 9.1%
REDUXIN CAPS 487 736 -7.5% 32.8% -0.5 2 592 724 823 11.9% 45.4% 3.1 -6.0%
REDUXIN FORTE 134 532 1.2% 9.1% 0.6 579 526 116 12.5% 10.2% 0.7 -6.0%
SALVISAR 415 464 5.5% 1.4% 0.1 171 179 658 32.3% 1.2% 0.2 -2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 399 935 25.7% 11.5% 2.7 822 892 193 38.9% 9.2% 1.8 -3.6%
BRAINMAX 67 939 72.3% 100.0% 0 239 431 162 79.8% 100.0% 0 72.3%
GOLDLINE PLUS 833 268 -1.6% 45.3% 0.5 2 627 070 535 2.0% 37.4% -2.4 -2.6%
MIGRENIUM 587 748 -10.0% 0.5% -0.1 173 474 390 44.5% 0.6% 0.1 10.2%
MODELAX-N 1 434 581 38.6% 21.4% 3.8 607 930 356 83.1% 13.5% 3.7 13.7%
REDUXIN CAPS 598 176 -5.1% 32.5% -0.9 3 148 612 821 15.5% 44.8% 2.7 -2.6%
REDUXIN FORTE 167 582 6.0% 9.1% 0.7 718 087 046 17.6% 10.2% 0.8 -2.6%
SALVISAR 520 115 -4.3% 1.3% -0.1 205 550 491 13.3% 1.2% 0 1.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 623 6.9% 13.9% 0.1 17 230 780 2.3% 8.7% -0.2 5.7%
BRAINMAX 2 562 3.7% 100.0% 0 8 790 651 3.6% 100.0% 0 3.7%
GOLDLINE PLUS 14 512 0.5% 45.9% -0.4 45 123 106 0.7% 37.4% -0.5 1.2%
MIGRENIUM 8 900 -5.7% 0.4% 0 3 031 269 -5.6% 0.5% -0.1 4.0%
MODELAX-N 25 835 -3.2% 19.4% -1.7 12 308 647 -2.2% 12.7% -1.1 5.5%
REDUXIN CAPS 10 343 3.8% 32.7% 0.8 54 125 163 4.7% 44.9% 1.1 1.2%
REDUXIN FORTE 3 038 -5.7% 9.6% -0.7 12 846 793 -4.9% 10.7% -0.8 1.2%
SALVISAR 12 532 15.5% 1.6% 0.2 5 460 669 17.3% 1.4% 0.2 3.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
BRAINMAX 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
GOLDLINE PLUS 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
MIGRENIUM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
MODELAX-N 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
REDUXIN CAPS 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
REDUXIN FORTE 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
SALVISAR 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs